If you updated to latest Magento 1.4.0.0 or 1.4.0.1 version you may notice that Google Analytics implementation is broken. Here are few easy instructions how to fix this. Navigate to and open app/code/core/Mage/GoogleAnalytics/Block/Ga.php and add this on line 179 [php]var _gaq = _gaq || [];[/php] Also if your using Magento Compiler you’ll need to re-compile as this is one of the files thats cached and compiled. Since this bug is already reported and fix can be seen on latest official svn, I don’t see any harm in modifying core files in this particular situation. http://www.magentocommerce.com/bug-tracking/issue?issue=8658 http://svn.magentocomme...

Once your Magento Store is ready for the sales, you should complete one important step as well, i.e, Tracking the Visitors and the Sales via Google Analytics. All right, here is the way to do it. Installing Google Analytics is simple, just extract your unique identifier from Google Analytics. The unique identifier for each site can be found next to the URL, like so: http://www.example.com/ UA-1234567-1 Then go to your admin panel URL and navigate to System -> Configuration -> Google API -> Google Analytics...