It has surely been a pain to have such a nice eCommerce platform, but with slow page loading problem. It mainly happens for the javascript and css and all files being loaded at the same time. As Yahoo YSlow says, the more number of HTTP requests, more slow is the website. So, here is a small htaccess trick, which makes the Magento Site real FAST!!  We are enabling the GZip Compression here. Works perfect and has been tested.. Just goto your site root and find the .htaccess file. Open it and edit it on your text editor. You will find this code there, around Line 77 - 97, [php]## http://developer.yahoo.com/performance/rules.html#gzip # Insert filter...